Beauty Box Collaboration & Influencer Marketing Campaign for Brand Awareness Growth

• Planned and executed a strategic collaboration with the leading CIS K-beauty influencer bonyabohyun (800K+ total followers).
• Increased brand awareness and acquired new customers through participation in a multi-brand beauty box campaign.
• Achieved a measurable increase in branded search volume on Yandex following the campaign.
• Drove over 37,000 website visits on the product launch day.
• Reached more than 1.9 million users and generated 120+ pieces of campaign content across digital platforms.